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Survey: Spike in Use of AI in Email Marketing 

Associations Now

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

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Email Marketing: 3 Ways To Drive Results

CMA Solutions

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails? Use Numbers.

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17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

Tips 89
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264
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Why Data Analytics is Important and How to Budget Accurately

Higher Logic

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. Some platforms require an outside consultant to manage various aspects of a project, from discovery to implementation to ongoing analysis.

How To 197
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Report: Email Marketers Getting Serious About Improving Their Reputations

Associations Now

A new report from email deliverability firm Return Path shows that senders are getting better at protecting their reputations—but there’s still plenty to do to keep those reputations strong. Want to ensure your marketing messages aren’t growing less effective over time?

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Membership Marketing: Ten Year Retrospective

Membership Marketing

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. But sadly, despite more computing power than ever, the use of data and data analysis has shown almost no forward movement over the last number of years.