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7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. It is imperative that everyone in the organization understand their role and accountability in a requirements analysis initiative.
Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. At the same time, they want to become better at understanding their member needs through data analysis,” he said. Features communication generational divide millennials technology'
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