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Association Brain Food: 9.13.24

Reid All About it

When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support. Host: American Marketing Association Speaker: Victoria Akinsowon, Team Lead, Content Marketing, Cvent Tue 9/17 at 2 p.m. More info/register.

LMS 265
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Association Brain Food: 8.2.24

Reid All About it

Association competitive analysis. A new white paper from Fonteva and Protech featuring the advice of Bruce Rosenthal and Mary Byers describes a step-by-step approach for conducting a competitive analysis as a path to financial sustainability and mission success. Association boards. Sponsorship strategy. Website content.

Cleveland 265
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Association Brain Food: 4.28.23

Reid All About it

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Frankly, we’re smarter about it now.

DC 206
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Association Brain Food: 9.6.24

Reid All About it

Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. Discover how to use data and feedback to understand volunteer needs and tailor recruitment and retention efforts. Podcast recommendations. More info/register.

Revenue 265
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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting.

How To 350
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Association Brain Food Weekly: 2.26.21

Reid All About it

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. Quick hits.

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Association Brain Food: 4.21.23

Reid All About it

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Strategist, Public Speaker, Author, PMA Nonprofit Leadership and Vista Cova Tue 4/25 at 1 p.m. What is the value of servant leadership?

Education 195