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Learn about strategies and tactics to help you attract and convert higher-paying customers with less effort, and without sacrificing member value. Find out how to get a prospect’s attention, convert the right companies, and create a better sales experience for your prospect and for yourself. 1 CAE credit. Fri 6/21 at 1 p.m.
Once you understand the data and the meaning behind it, take action on your analysis. For example, you might set a goal to raise $10,000 in sponsorship revenue for your convention and work directly with the sponsors to create a strategy for achieving both of your shared goals. Start by tailoring your sponsorship packages accordingly.
Maddie is the one who wrote it up, but it was the result of a weekend retreat last fall of twelve people (including me, Maddie and Charlie; Maddie lists them all in her post) in, of all places, Omaha, Nebraska. It’s the human analysis of the data that drives value. The new workplace is data-driven; but information is not wisdom.
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