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The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Carl Winston, Director of the Payne School of Hospitality at San Diego State. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Fridays@4. Mon 2/8 at 11 a.m. –

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Thanks to this course, over 1,000 association executives have learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership. See the full course syllabus for more details. The course meets Thursdays, 1-2pm ET from July 11 to September 12.

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Learn how to analyze and visualize your existing data, mine the right data to improve your member’s experience, execute winning member-facing strategies, and determine a successful ROI on your collection and analysis of member data. Carl Winston, Director of the Payne School of Hospitality at San Diego State. More info/register.

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