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The ROI MemberRecruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. (must join Fridays@4 first, it’s free).
Providing excellent membership value is one of the most important ways associations improve recruitment and retention rates. The best way to ensure you’re delivering member value is to listen to how your members think you could provide a better service. Make sure your members know you’re happy to serve them on a personal level.
Meanwhile, my colleague Holly Marsilio has more in today’s issue about using big data to keep members engaged and motivated. Helping members with their biggest challenges. A California Nurse Mentor Project study found that mentoring reduced RN attrition, saving hospitals between $1.4 million and $5.8 million over three years.
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