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Many nonprofits have limited capacity and staff resources when it comes to implementing marketing and communications strategy, especially social media. It expands your organization’s social footprint and presence beyond what the lone communications director or marketing team is capable of reaching on their own.
Your organization’s branded social channels will most likely have a formal and structured editorial calendar linked to your policy agenda and other communications objectives. Having your CEO use social in a separate channel gives you more flexibility, especially with breaking news.
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