Reid All About it

AUGUST 16, 2024

Aptify shares 50 ways to boost member recruitment and retention. But hang on for the rest of the article about the positive impact awards make. A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Host: ASAE Marketing Professionals Community.

America 259

America Content Social Media Strategy 259

Wild Apricot

DECEMBER 27, 2012

Here's an overview of a new article in our Membership Knowledge Hub that explains the need to shift away from “selling memberships” and to start “inviting” members to become part of their distinctive community”.

Recruiting 150

Recruiting Recruitment Strategy Marketing 150

Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Concurrently with enhancing membership value, ANA launched a membership recruitment program built around market testing and analysis. Find it on Amazon.

Case Study 52

Case Study Recruiting Recruitment Revenue 52

Reid All About it

OCTOBER 18, 2024

Many of them admit to not having documented plans for member engagement, young professional recruitment, and lapsed member reengagement—that’s a natural place to start. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Member engagement. More info/register. More info/register.

Revenue 259

Revenue Strategy Technology Member Engagement 259

Eric Lanke

APRIL 30, 2012

Everyone Is Responsible for Member Recruitment. Theres a great article in the March 2012 issue of Associations Now. " My interest was especially piqued by this paragraph in the article. Everyone," he said, "is responsible for member recruitment.". Everyone there is responsible for recruiting 2-3 new members per year.

Recruiting 100

Recruiting Recruitment Proposal Member Engagement 100

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Associations Now

JANUARY 8, 2024

Get the Word Out At AUA, the marketing and communications teams work with the editorial department to elevate the association’s three peer-reviewed journals and author. AUA’s membership and recruitment campaigns also include information about the article submission process, making it easy for potential contributors to reach out.

Process 124

Process Review Team Recruiting 124

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels. Build your marketing copy highlighting these new opportunities.

Marketing 74

Marketing Discount Price Review 74

Crowd Wisdom

AUGUST 30, 2024

Therefore, presenting the best quality and most relevant content to non-members can be your most effective marketing vehicle. This is important to remember because there are several member recruitment activities and resources that can be wasted if this is not accounted for. Check out Part 2 of this article here!

Content 98

Content How To Price Education 98

MemberClicks

SEPTEMBER 2, 2024

Your association, chamber of commerce , or membership organization’s regular recruitment efforts can only bring in so much. Membership drives combine marketing and member recruitment efforts to engage prospective new members, introduce them to your organization, and gain their support. What is a membership drive?

Recruiting 52

Recruiting Recruitment Social Media Discount 52

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Associations Now

JANUARY 30, 2017

SocialFish proposes a tactical way to use Twitter to ensure that your content is reaching highly targeted influencers who will share your articles. Growth management: Grit Marketing wants to know if your online community has grown too large to be effective? Other Links of Note.

Recruiting 40

Recruiting Recruitment New York Proposal 40

Membership Marketing

SEPTEMBER 11, 2024

The study's results appeared in the article "Creating Customer Loyalty in Online Brand Communities" in the journal Computers in Human Behavior. [1] 1] The research recruited participants from two online brand communities and surveyed them about their experiences. For more information, contact Tony at Tony@MarketingGeneral.com.

Washington 52

Washington Recruiting Recruitment Products 52

Association Freak

SEPTEMBER 3, 2024

This article uncovers the key survey insights, offering a data-driven look at the trends and opportunities shaping association industry trends. This optimism is further reinforced by stable or growing marketing budgets, with over 40% of associations expecting their budgets for recruitment and engagement to either increase or hold steady.³

Survey 72

Survey Revenue Member Engagement Innovation 72

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. But, seriously, has anyone seen the movie Join or Die yet?

DC 265

DC Washington Member Engagement Innovation 265

Associations Now

JANUARY 13, 2017

Your association’s annual meeting is likely your biggest event of the year, but are you leveraging it to recruit new members? Terry Ibele at Wild Apricot reports on one association that was able to quadruple its membership numbers within five years thanks to several smart recruitment tactics at its annual meetings. Keep Your Content.

Recruiting 40

Recruiting Recruitment How To Social Media 40

Association Success

OCTOBER 23, 2020

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five. . How do we come up with this list?

Newsletter 78

Newsletter Revenue Recruiting Recruitment 78

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

Associations Now

MARCH 1, 2024

For association execs, that represents both a leadership opportunity and a market opportunity. According to an HBR article on Zhang’s research, “managerial job postings that required collaborative skills and experience increased by three times between 2007 and 2021.

Recruiting 59

Recruiting Recruitment Review Leadership 59

SCD Group

JULY 22, 2012

7 Association Membership Articles Worth Saving. You may want to share these articles with your membership and marketing teams. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. Market penetration. Explore marketing channels. So Why Test in Membership Recruitment?

Discount 40

Discount Price eBook Recruiting 40

Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations.

Education 195

Education Committee Recruiting Recruitment 195

Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Reid All About it

NOVEMBER 24, 2017

The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. But, you have to read novels or poetry, not articles about blockchain, if you want to get those benefits. Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Location: Columbia MD.

Chicago 150

Chicago Recruiting Recruitment Video 150

Blue Sky eLearn

OCTOBER 19, 2020

If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. However, that doesn’t mean you forget recruitment efforts altogether! Jake Fabbri is the Vice President of Marketing at Fonteva with over 18 years of experience working in marketing management.

Association Management 250

Association Management Committee Learning Management System Software 250

Spark Consulting

OCTOBER 17, 2017

According to ASAE’s Benchmarking in Association Management: Membership and Components Policies and Procedures , the average association invests $20,000 a year on recruitment and $15,000 on retention. It’s cheaper and easier to keep an existing member than to get a new one.

Recruiting 225

Recruiting Recruitment Cost Price 225

WBT Systems

MAY 22, 2018

Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion , brought the six principles of persuasion to the attention of the marketing world back in 1984. Offers like these work better when marketed with a sense of urgency. You will need to market this sample program as much as any other product.

Sample 150

Sample Education Course Recruiting 150

Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Associations Now

DECEMBER 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. Some How-Tos of Content Marketing. Learn the how and why of doing it successfully.

Content 40

Content Marketing Chicago United States 40

Nimble AMS

AUGUST 19, 2021

Marketing – Access to your online member community as a “hub” for information in your industry is a major selling point for joining and staying with your organization. Be sure to promote your online community’s benefits in your member recruitment and onboarding activities. All of our top member retention resources in one place.

Industry 78

Industry Tips Content Certificate 78

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. This is one of the most useful articles I’ve read on the topic. I love German Christmas markets. No, not too good to be true. COVID perspective. Virtual event risks.

Video 221

Video Certificate Review LMS 221

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. Recruitment Jam. 1 CAE credit.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. Recruitment Jam. 1 CAE credit.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. She says it’s time to retire outdated and insider event marketing jargon. Audience personas. Creativity.

Revenue 206

Revenue Chicago Content Leadership 206

Reid All About it

OCTOBER 9, 2020

Enjoy compelling future-focused learning and discussion about this article. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Association Adviser

JUNE 15, 2018

Notices or articles don’t have to be long. High quality has its place if your association needs to present its best image for recruiting or promotional purposes. I saw your video/article/profile. How many of you have articles or surveys or photos lying around that one of your members could add a story to?

Communications 114

Communications Video Survey millennials 114

Optimist Consulting

JUNE 12, 2013

I saw this article in the Evening Standard yesterday about the Institute of Directors plans to reverse its declining membership. The self-employed/entrepreneur market is growing (in size and value) and the IoD would do well to attract and serve this market. Membership Recruitment Membership retention' and BME members.

Strategy 100

Strategy Recruiting Recruitment Maine 100