Article Member Experience Newsletter Social Media 
Association Analytics
FEBRUARY 20, 2024
Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. The key is being deliberate about the types of prospects you’re trying to reach and processes you’re using to try to convert them into new members. K eep an eye on what leads to conversion.
.orgSource
OCTOBER 29, 2024
Personalized Member Engagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
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Reid All About it
JULY 30, 2021
Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Volunteer learning journey.
Higher Logic
AUGUST 15, 2017
Write a blog post, add a website banner, or call out your volunteers in online community discussion forums or social media to thank them for their hard work. You can make the event even more special by including your conference’s keynote speakers, industry experts, and your own leadership and board members.
Associations Now
APRIL 22, 2014
No matter how wonderful, every association and its website have some minor annoyances or obstacles that stand in the way of a smooth member experience. Find out how they could be erased with cash in today’s Social Media Roundup: Paying to Avoid Irritation. Perhaps the snags are an opportunity for a new benefit?
Optimist Consulting
MAY 31, 2016
These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Social media: Go where your members are. Online: Via your organisation’s website and online member-only community groups you set up.
Higher Logic
OCTOBER 25, 2017
Social media advertising. Advertising or sponsored articles in your print magazine or e-newsletter. Test each idea with your members to see what provides value for them that they would be willing to pay for, then implement the ideas that work. What can you add to your list? In-person or online mentoring programs.
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