Higher Logic

AUGUST 15, 2017

Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Experienced volunteers may work with new recruits to help them learn the ropes, for example. Want to do even better?

North Carolina 343

North Carolina Project Discount Leadership 343

Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Quick hits.

LMS 370

LMS Nashville Strategy Video 370

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

APRIL 12, 2019

In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Next-Level Live Online Events: Strategies from Successful Associations. More info/register. Host: xScion.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

JULY 16, 2021

In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Young professionals. Quick hits.

Revenue 195

Revenue Video Strategy Industry 195

Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. These goals can impact the way your association promotes the online community during recruitment. Book or article clubs. Track engagement in your CRM.

Committee 52

Committee Newsletter Social Media Technology 52

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. PR: Via articles, blogs in online/offline media. Use your members to recruit other members and act as ambassadors for your organisation. What do you need to promote across the year? – Members get members.

Marketing 100

Marketing Newsletter Social Media Recruitment 100

Higher Logic

JULY 27, 2016

Why do these people from all over the world, who speak many different languages, spend large amounts of time and brainpower contributing to Wikipedia and fact-checking articles? Instead, new editors saw it as a symbol that they were part of something bigger than themselves -- that motivated them to continue editing Wikipedia articles.

Newsletter 120

Newsletter Recruitment Recruiting Content 120

MemberClicks

OCTOBER 24, 2023

We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success. These social media strategies can help you harness the extensive reach of social platforms to connect with potential members and explain why joining is a wise decision.

How To 52

How To Social Media Industry Recruitment 52

Association Adviser

MAY 29, 2018

Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support. Keys to running these communication platforms effectively are rooted in usefulness, accessibility, and strategy to engage your members and advertisers with these resources.

Revenue 84

Revenue Communications Newsletter Directory 84

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. – 5 Best Strategies for Successful Membership Growth. Take a close look at five domains we’ve found to be critical to the success of learning and education businesses (leadership, strategy, capacity, portfolio, and marketing).

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. – 5 Best Strategies for Successful Membership Growth. Take a close look at five domains we’ve found to be critical to the success of learning and education businesses (leadership, strategy, capacity, portfolio, and marketing).

Charlotte 150

Charlotte DC Washington Newsletter 150

YourMembership

MARCH 8, 2013

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. We know that there are key points when recruiting new members to any organization that are crucial to survival.

Social Media 150

Social Media millennials Recruiting Recruitment 150

WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. Why podcasts belong in your online learning strategy. Use your podcasts to blatantly recruit members too.

Content 150

Content Education Products millennials 150

Aaron Wolowiec

JULY 18, 2012

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value).

Member Engagement 100

Member Engagement Content Conference Social Media 100

MemberClicks

APRIL 19, 2024

One strategy commercial interests have employed for years is creating a unique value proposition. In this article, we will explore the definition of a value proposition and why it is important. When it is complete, however, you will have a very valuable marketing tool to use in your recruitment process.

Discount 52

Discount Price Sample Marketing 52

MemberClicks

APRIL 5, 2022

In this article, you’ll find: 9 Ways Your Chamber Can Support Local Businesses 7 Chamber of Commerce Event Ideas. Help Businesses Recruit Top Talent with a Job Board on your Chamber Website. You can promote seasonally through: Email campaigns Chamber newsletter Special social media posts Print ads Special highlights on your website.

Directory 52

Directory Social Media Video Discount 52

Spark Consulting

MARCH 6, 2014

Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? Do you offer a chat with the editor to talk through the potential article? The other strategy is to have the senior staff recommend their junior staff as volunteers. In this particular case, what support do you offer?

millennials 150

millennials Certificate Committee Project 150

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Association Success

DECEMBER 7, 2017

Can your members easily submit op-eds or articles to your blog or newsletter? Even more fun fact: that process is actually how I got recruited to write this blog post. Opening up discussions about vision and strategy can seem far riskier than an open call for content program. See how that works?

Case Study 74

Case Study Process Tools Newsletter 74

Associations Now

DECEMBER 9, 2013

That result surprised BlackBaud’s Frank Barry, who said the percentage seems high, considering that only about a quarter of organizations have documented their content strategy. Articles on the organization’s website, on the other hand, received a middling 44 percent effectiveness rate, far below social media and e-newsletters.

Content 40

Content Marketing Social Media Newsletter 40

SCD Group

SEPTEMBER 12, 2012

most associations don’t use the term “content” but rather call it publications, websites, conferences, webinars, newsletters, etc. Too often; however, our content is produced without any content strategy and without a common core. So, the key question is: “Why should my association have a content strategy?”

Content 40

Content Marketing Recruiting Recruitment 40

Reid All About it

FEBRUARY 4, 2022

Member Value through Wise Investment Strategy ( Chatting with Agnes & Cecilia). Take a closer look at how to develop the content strategy for your next event, find new ways to measure marketing ROI, and create new opportunities to monetize your conference content. CEO Update LIVE: Recruiting. Host: Fridays@4. every Monday.

Content 39

Content Education Recruitment Recruiting 39

Associations Now

AUGUST 31, 2016

He continues his primary work specializing in international strategy development for associations, but he calls the The Graphene Council “a real-life proof of concept” for that experience and his strategic approaches. So, to grow The Graphene Council, he pursued a LinkedIn-only strategy.

Recruiting 73

Recruiting Recruitment Strategy Newsletter 73

Reid All About it

FEBRUARY 11, 2022

This GQ article by Clay Skipper is a great read about the counterintuitive ways your mind processes reality—and why understanding how your brain works might help you feel and get more in control of your emotions and reactions. Strategy development and facilitation are not the same thing. Shane Feldman, CEO, Innivee Strategies.

Content 39

Content Strategy Technology Marketing 39

Reid All About it

MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. This is one of those articles I can see returning to again and again. Virtual conference attendee’s attention. Cryptocurrencies. 1 CMP credit. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

NOVEMBER 4, 2022

WBT Systems explains how the strategy behind shows about the Wrexham soccer club and Formula 1 can help your association sell your industry to career changers and job seekers. Community strategy. The team at Mobilize published a community strategy playbook based on the blueprint they developed for creating their own user community.

Arlington 39

Arlington Technology Case Study Revenue 39

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). Publications.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Publications.

Price 40

Price Survey Recruiting Recruitment 40

MemberClicks

NOVEMBER 16, 2021

Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. Other direct benefits of a member newsletter can include: Highlighting member accomplishments. 10 Membership Newsletter Best Practices. How to Choose Your Member Newsletter Name.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. Other direct benefits of a member newsletter can include: Highlighting member accomplishments. 10 Membership Newsletter Best Practices. How to Choose Your Member Newsletter Name.

Newsletter 52

Newsletter Tips eBook Content 52

Beth Kanter

SEPTEMBER 28, 2015

Recruiting additional supporters through high quality content and action opportunities. They kicked off the campaign in their print newsletter and on webpage where they house the scientific reports why it is important to keep fish wet and solicited photos. Key to their strategy was using influencers. Have you used a contest?

Social Media 28

Social Media Idaho Oregon Case Study 28

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. You might hear something like, “If we tell the prospects that we publish articles in their specialty, then they will join.” Find it on Amazon. Here is the lesson.

Innovation 52

Innovation Recruitment Recruiting Discount 52

Membership Marketing

DECEMBER 10, 2009

A recent article by a reader and commenter of this blog, Darryl Walter, had some important insights that I wanted to share. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. .” Branding.

Content 40

Content Marketing Price Survey 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Social Media 40

Social Media System Price Survey 40

Trade Association CEO Blog

JANUARY 24, 2012

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more.

Newsletter 28

Newsletter Project Maryland Michigan 28

MemberClicks

OCTOBER 10, 2023

Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. If your current team is stretched thin, think about bringing in volunteers.

Software 52

Software Membership Management Newsletter Revenue 52