Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Featuring Robert Putnam, author of Bowling Alone , it looks like a PSA for association membership. Gen Z and millennial marketing. I’m hoping to somehow.

DC 265

DC Washington Member Engagement Innovation 265

MemberClicks

MAY 13, 2022

There are many reasons you could be ready to invest in an association management software or to upgrade your current software to one that fits your need. Read on to find: Overview of Association Management Software What is the Best Association Management Software? Overview of Association Management Software.

Software 52

Software Association Management Price System 52

Reid All About it

SEPTEMBER 6, 2024

Impexium describes the steps for creating a request for proposals (RFP) for association management software (AMS). Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19.

Revenue 265

Revenue Technology Content Strategy 265

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 79

CA Marketing eBook Survey 79

Ngage Management

AUGUST 16, 2021

Without proper publicity, an association simply cannot grow. Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue.

Marketing 52

Marketing Michigan Social Media Press Release 52

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Video marketing. Sponsorships. Good humans.

North Carolina 254

North Carolina Newsletter Email Marketing Revenue 254

CMA Solutions

SEPTEMBER 5, 2024

Let’s dive into three strategies that’ll help your association shine and crush those recruitment goals. Rock Digital Marketing In the digital world, having a strong online presence is key to reaching new members. Digital marketing for associations is budget-friendly and super effective.

Recruiting 45

Recruiting Recruitment Strategy New Jersey 45

Virtual

SEPTEMBER 26, 2013

Several of our trade association clients produce customized “value reports” that help demonstrate a member’s return on investment. 3. In 2013, no promotional strategy would be complete without a social media component. Use social media to share everyday items and relevant external news.

Press Release 100

Press Release Marketing Social Media New York 100

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Virtual

DECEMBER 2, 2015

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. Who is the message from?

Marketing 100

Marketing Price Boston Social Media 100

Association Adviser

DECEMBER 19, 2017

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. Associations must actively work to make the question of “Is the membership cost worth the value I get in return?”

Technology 84

Technology Marketing Cost Tools 84

MemberClicks

JUNE 26, 2024

The ambassadors can take part in many activities, including promoting your brand on social media, representing your brand at online and offline events to engage with potential members, creating content, sharing testimonials, and providing valuable feedback on your products and services. First, you must identify ideal ambassadors.

How To 52

How To Handbook Social Media Guidelines 52

GrowthZone

JUNE 5, 2020

The Certified Association Executive (CAE) Program was established in 1960 by the American Society of Association Executives (ASAE) to promote the highest standards of association management. For over 60 years , it has served to credential association professionals and has stood as a mark of excellence. Leadership.

Certificate 137

Certificate Analysis Survey Social Media 137

Reid All About it

JUNE 16, 2017

Your weekly list of free webinars and events for the association community… If your association plans to get a new association management system (AMS) in the next few years, or you want to learn more about AMS selection and implementation, or you just have an abnormal interest (hello!) Wed 6/21 at 1 p.m.

Raleigh 186

Raleigh DC Washington Social Media 186

Nimble AMS

JULY 7, 2022

Is it time for your association to invest in new technology? Maybe your current association management software is starting to cost you in complex customizations and product upgrades. Doing so will indicate whether your association is due for an upgrade. Begin research.

Technology 107

Technology How To Software Member Experience 107

CMA Solutions

SEPTEMBER 23, 2024

The marketing, association management and event planning company won four awards at last week’s 56 th NJ Ad Club Jersey Awards, the state’s premier awards celebrating creative excellence. CMA won first place in two categories: Public Relations Campaign and Digital Media: Holiday Card. Community is also central to CMA.

NJ 49

NJ Industry Philadelphia Event Planning 49

Association Subculture

JULY 23, 2012

Association Management Lessons from Harley Davidson. If I remember correctly, at one point their senior leadership mentioned that their major marketing goal was to take a mid-level manager from Hewlett-Packard and make them feel like a bad-ass on the weekend. Creativity in Association Management - Are You the Roadblock?

Association Management 100

Association Management United States Leadership Innovation 100

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification.

Revenue 259

Revenue Price Denver Tools 259

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. How can your association or organization sell more memberships? Are you actively marketing? Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market.

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. How can your association or organization sell more memberships? Are you actively marketing? Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market.

How To 52

How To Social Media Discount System 52

Protech

OCTOBER 6, 2020

By Liz Palm, Marketing Director. For many associations, the new normal includes a remote and flexible work environment for their staff, with a n in-depth virtual event and professional development strategy for their members. . Greg Pollack gave this advice for association managers who are planning events for 2021 : .

Revenue 124

Revenue Social Media Content Cost 124

Association Adviser

DECEMBER 19, 2017

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. Associations must actively work to make the question of “Is the membership cost worth the value I get in return?”

Technology 60

Technology Marketing Cost Tools 60

Thanks For Playing

AUGUST 2, 2012

Spark is a boutique consulting firm that provides strategic membership and marketing services for associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions, take some risks, and reach for significant goals.

Social Media 150

Social Media Recruiting Recruitment Revenue 150

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Expense budget – Includes expected costs, ongoing costs and associated costs.

Recruiting 52

Recruiting Recruitment Cost Discount 52

MemberClicks

SEPTEMBER 1, 2023

September 5, 3:00 PM In today’s tight labor market, employers need every competitive edge they can get to stand out. If you want your educational institution to operate at the highest level of communication and engagement this year, it’s time for you to get active on social media, too.

Social Media 52

Social Media Cost Strategy Team 52

Reid All About it

APRIL 29, 2016

Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. 25 Free and Low-Cost Tools for Nonprofits . Tue 5/3 at 1 p.m. More information. Host: OnGood.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. 25 Free and Low-Cost Tools for Nonprofits . Tue 5/3 at 1 p.m. More information. Host: OnGood.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. – Advocacy in a Social Media World. Presenters: Rebecca Flick, Associate Vice President, and Chris Williams, Senior Associate, MCI USA. Host: American Marketing Association.

Raleigh 204

Raleigh Arlington Social Media DC 204

Reid All About it

SEPTEMBER 9, 2016

This week kicks off with a webinar you won’t want to miss: Elizabeth Engel and Shelly Alcorn discussing their insightful new report, The Association Role in the New Education Paradigm. Presenters: Shelly Alcorn, Principal, Alcorn Associates Management Consulting. Livestreaming is the next big thing in social media.

Social Media 150

Social Media New Jersey Tips Recruiting 150

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing millennials Tools 369

YourMembership

DECEMBER 23, 2015

Technologies like mobile apps, wearables, and the Internet of Things are sure to shift the way associations cater to their members and the millennial generation. The next shift in the association market will be mobile networking and connecting cloud data.

millennials 150

millennials Video Social Media Technology 150

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. More info/register.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Associations Now

SEPTEMBER 17, 2014

Today’s Social Media Roundup explains how one company’s pulling it off: Being Smart About Paid Distribution. Digiday reports that the company’s iQ blog has managed to attract between 400,000 and 450,000 unique readers each month—a huge boost from late 2013, when the site was bringing in half as many visitors.

Social Media 40

Social Media Content Event Planning Strategy 40

Reid All About it

NOVEMBER 19, 2021

Membership management systems might cost a lot less than an association management system, but MemberSuite explains what you’re missing if you go with the bargain option. Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. AMS vs MMS.

Revenue 195

Revenue Technology Conference Education 195

Association Subculture

DECEMBER 15, 2010

Association Management - Truthiness and Lies, Lies, Lies. However, I dont think I am alone when I say advertising, marketing and branding has to change. Associations have an obligation to develop a culture of truth in their organizations. Ask yourself if you buy your own marketing copy. You told me you loved me.

Association Management 100

Association Management United States Sample Conference 100

Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Will this legislation have consequences for risk-averse associations and their communities? More info/register. Fri 5/19 at 4 p.m. 1 CAE credit.

Strategy 195

Strategy Content Leadership Email Marketing 195