Association Management Document Email Marketing Virginia 
Reid All About it
FEBRUARY 12, 2021
Email Marketing Workshop. Learn the do’s and don’ts of association email marketing, how to develop members personas for personalization and segment your audience, tips for onboarding and renewal emails, and proven strategies to boost email engagement (increase your open and click through rates).
Reid All About it
SEPTEMBER 10, 2021
The IAL Launch Event for Compass: the Systems Map for Association Leaders. Learn about common email mistakes to avoid, content strategy and targeting tactics, and best practices for copywriting and copy placement. Presenters: Higher Logic’s resident email marketing experts, Beth Arritt and Vivian Swertinski. 1 CMP credit.
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