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Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.
Oh, Those Shiny Golden Handcuffs – Associations who corner a market on a particular industry or profession, usually by means of establishing a certification program or other similar benefit, can often fall victim to an over-dependence upon the mechanism that has individuals “trapped” into membership. management. (3).
The sessions were scheduled and marketed as the educational component for the convention and sales pitch sessions were discouraged. Emily Bibens is Vice President of Woody Bibens and Associates ( www.woodybibens.com ), an associationmanagement company with offices in Kansas City and St. Louis, Missouri.
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