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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

Not your grandma’s non-dues revenue Embarking on a new non-dues revenue program can be a daunting prospect for associations. Is there an entirely new market you should explore? Expand your reach even further by targeting new audiences or reimagining existing offerings for specific market segments.

Revenue 169
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Three Things To Do Now To Prepare For Next-Gen Members

Associations Now

One in Madison, and one in Milwaukee, because that is where a large portion of our members reside. Questions discussed included: What do they not like about the association currently? <bio> Aaron Manogue is strategic marketing coordinator at AMPED Association Management in Madison, Wisconsin.

Wisconsin 100
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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

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Don’t Forget Your Members are People

Associations Now

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. Here are a few reminders about the human side of association membership work. “We miss you.

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Association 141+: The Power of In Person

Association 141+

Recently, I have made visits to our chapters in San Francisco, Memphis, Indianapolis and (as I write this post on the plane back from this latest visit) Milwaukee. Association Subculture. Association Management Lessons from Harley Davidson. Membership Marketing Blog. KiKi LItaliens Acronym Soup. ChatterBachs.