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Memberengagement. Beth Arritt from Higher Logic reports from the unconference sessions at the Mid-Atlantic Society for Association Executives Mid-Year Conference. There’s an AMS for every type of association, even tiny ones, so find out what should be in yours when you go shopping for one. AMS basics. Host: Fridays@4.
If you’re not sure how well you’re connecting with your members, Kelly Donovan shares tips for tracking and measuring memberengagement in this article. Hint: keep in mind that an engagedmember is not necessarily a satisfied member. Hank Berkowitz is the moderator-in-chief of Association Adviser eNews.
Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater memberengagement. Imagine how your association’s member service could improve if every employee could view a member’s profile automatically when the member called or emailed.
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