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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. I love the strategic thinking behind Kids Skate Free!

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Association Brain Food Weekly: 3.9.18

Reid All About it

The weekly list of free educational events and resources for the association community… As a history major, I’ve been waiting for virtual reality (VR) to shake up the way history is taught and it’s finally happening—or maybe it’s been happening and I just haven’t noticed. Steal These Ideas: 3 Growth Strategies from Top Fundraisers.

DC 120
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Meal Guarantees Make or Break Association Meeting Budgets

SCD Group

As a prelude to starting my own association management company, I served as a contractor to help a major corporation hold educational conferences for customers. My experience with association and nonprofits had ingrained me on the importance of meal guarantees. It worked pretty well until a meeting in Memphis.

Memphis 40
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Association 141+: The Power of In Person

Association 141+

Recently, I have made visits to our chapters in San Francisco, Memphis, Indianapolis and (as I write this post on the plane back from this latest visit) Milwaukee. Association Subculture. Association Management Lessons from Harley Davidson. Composing Social Media Strategies. KiKi LItaliens Acronym Soup.