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In trade and professional associations,trial membershipsoften serve as a recruitment tool. Limited-access trials: These give access to only certain content or features, like a sample webinar or resource library, rather than the full experience. Some trials are fully open, while others are invite-only.
And that’s just a tiny sample of the booming subscription market. Associations have also been consumers of the subscription economy since the rise and adoption of Software as a Service (SaaS) platforms such as association management systems, learning management systems, and other associationsoftware.
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