Smooth The Path

AUGUST 6, 2018

Here is another way to look for gaps in your association’s value proposition. The results of years of member research show that high-performing professionals tend to move through three stages during their career. Why long-time members are reluctant to leave your association. Stage Two: Team Success.

Association Value 84

Association Value Member Research Team Industry 84

Smooth The Path

JANUARY 17, 2019

I feel supported because the staff takes the time to connect me to other members and the resources that I need is very different than I feel supported because I know when I call someone will answer the phone. The intrepretation problem is why I like qualitative member research so much.

Survey 68

Survey Member Research Resources Association Value 68

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Innovation 74

Innovation Member Insights Member Experience Member Engagement 74