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There are so many things that build members’ trust in an association. It starts when another member recommends the association and continues as each prospective member samples the association’s benefits by attending a chapter meeting or browsing the website or reading an article.
Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. Here are some examples of association sponsored research that members value either because it provides guidance to them or visibility to their profession.
“I spent a lot of time trying to learn some of the intricacies of Excel to be able to do it in a cost-effective manner,” he says. The data Verbanic gathered revealed some key trends in CFMA’s membership that had only been roughly understood previously (if at all).
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