Association Value Definition Member Experience 
Smooth The Path
SEPTEMBER 11, 2017
Their level of engagement depends on all the other competing demands on their time and attention as well as the perceived value of increasing their engagement. In recent interviews with association executives, many said how they define member engagement depends on the individual member.
Smooth The Path
JUNE 6, 2017
In fact, the association is not for everyone in the profession. So we might as well define who we are for rather than have the definition created for us. It is harder, but maybe more useful, to say this association is for the innovators. It is not for everyone in the industry.
Smooth The Path
APRIL 23, 2017
In fact, our perceptions of value are becoming more sophisticated. Some experts define value as quality + price. There’s a new definition for value. Value is one part solution, another part story, another part experience. Related: Association trend watch: member experiences.
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