Association Value Marketing Member Research 
Smooth The Path
AUGUST 6, 2018
Here is another way to look for gaps in your association’s value proposition. The results of years of member research show that high-performing professionals tend to move through three stages during their career. Why long-time members are reluctant to leave your association.
Smooth The Path
OCTOBER 25, 2017
There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”
Smooth The Path
MAY 7, 2017
Have you ever noticed the Twitter flurry before the conference? A few attendees will start leaving tweets here and there. “I am packing for Orlando!” ” “Made it through security and the fight is on time; here I come!” ” “Can’t wait for today’s awesome keynote to kick off this conference.”
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