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Perhaps the safer strategy is to consider free sampling rather than free membership. Similar to cheese on a tray at the deli, here are some ways associations can sample their benefits for prospective members to try and then hopefully buy. Sample Content. How Not to Sample. Open Houses. Treat the Decision-Maker.
Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. Here are some examples of association sponsored research that members value either because it provides guidance to them or visibility to their profession.
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