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Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper memberengagement. Listening to members. And still could be better – when asked when did you realize the value of the association?
One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the memberinsights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?
Or anytime you are at an association event it feels happy and safe. Great associations have an extra something that makes them unique. The new memberengagement rule of three. People like me join an association like this. The post 5 Ways Great Associations Become Great appeared first on Smooth The Path.
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