Why Just One Kind of Member Research Isn’t Enough
Associations Now
MAY 4, 2016
That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research. And, overall, CFMA lacked a clear best benefit that locked in member loyalty, aside from its conference, which only about 10 percent of members attend.
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