Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Smooth The Path

SEPTEMBER 6, 2017

What makes an association great in the eyes of members? Members say, Transactions work like I expect them to. The value of my membership is bigger than the cost of my money and time. The value of my membership is apparent. The website looks good and is easily searchable. The online community is easy to use.

Cost 103

Cost Member Engagement Conference Industry 103

Smooth The Path

MAY 3, 2018

” This happens all the time in association leadership because we are coming at everything with a different perspective than our members. He should be grateful. She should want to be a part of this. He should be excited to take this leadership position.

Innovation 87

Innovation Recruiting Recruitment Leadership 87