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There are so many things that build members’ trust in an association. It starts when another member recommends the association and continues as each prospective membersamples the association’s benefits by attending a chapter meeting or browsing the website or reading an article.
An online summit just might be the way to get a conference-like value to your members. Sample an online summit by signing up for one happening in our industry. And Association Success is gearing up for SURGE Spring 2018. They are figuring out how to help attendees get answers for their niche problems.
Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment.
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