Association Value, Member Research and Process

Understand the Three Professional Stages to Improve Association Value

Smooth The Path

AUGUST 6, 2018

Here is another way to look for gaps in your association’s value proposition. The results of years of member research show that high-performing professionals tend to move through three stages during their career. Why long-time members are reluctant to leave your association. Stage Two: Team Success.

Association Value

Association Value Member Research Team Industry

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

NOVEMBER 6, 2016

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. Learn if there were any barriers preventing deeper member engagement. Listening to members.

Case Study

Case Study Project Association Value Member Engagement

Association Universe

Understand the Three Professional Stages to Improve Association Value

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

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