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Based on this input we outlined two goals for the researchproject: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the researchproject we selected the qualitative in-depth interview methodology.
There was one theme running so strongly through each memberresearchproject I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”
I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom memberresearch. Networking is one of the top values we provide our members.
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