Smooth The Path

MARCH 19, 2019

Free membership might be a big win, or it can be a potentially risky strategy that can anger members or devalue membership. For example, some associations have a tough time converting free first-year members to paying members because there is the expectation that membership is free. Sample Content. How Not to Sample.

Sample 79

Sample Content Strategy Newsletter 79

Smooth The Path

OCTOBER 24, 2019

There are so many things that build members’ trust in an association. It starts when another member recommends the association and continues as each prospective member samples the association’s benefits by attending a chapter meeting or browsing the website or reading an article.

Sample 68

Sample Member Experience Cost Tips 68

Associations Now

MAY 4, 2016

Given a diverse sample of members—which, importantly, could only be assembled after Verbanic’s efforts to generate clear member reports—Kaiser conducted 45-minute interviews with 15 separate CFMA members. “That one-to-three-year member, that member’s probably fairly new to construction. .

Member Research 40

Member Research Sample Industry Report 40