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Tips from the Trenches: 3 Outside-the-Box Engagement Strategies for Your Next Event 

EventMobi: Association Events

Karen recently helped plan the annual conference for the Association of Academic Surgical Administrators , which was held in Boston. “We presented a list of 10 different items throughout the city of Boston… We had to get them to go out, explore, try new things, new foods. This was a new city for many of the attendees.

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Monday Buzz: Why Boston Doesn’t Have Cheap Rooms

Associations Now

An array of economic and geographic pressures have boosted Boston’s hotel rooms to extremely high rates. Also: Consider these tips on how to approach a niche social media platform, which could help you build your member base. Case in point: the current situation in the Boston metro area.

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Social Media Roundup: Responding To A Crisis Via Social Media

Associations Now

During a crisis situation, tone is everything, and as the Boston tragedy showed, a careful, reverent response is the way to go on platforms better-known for more casual approaches. Throughout the Boston tragedy, we saw how technology and social media networks helped citizens and law enforcement officials respond to the crisis.

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With New App, 2014 Boston Marathon Will Go Virtual

Associations Now

236k Roughly the number of miles pledged, as of Wednesday morning, by over 2,000 runners worldwide through the Boston Athletic Association’s Boston Marathon World Run app. Nearly a year after the Boston Marathon became a target of terrorism, runners are racing to apply for the 2014 event.

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Making Sense of Social Media Analytics

Mizz Information

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. Associations face several challenges when it comes to social media measurement.

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Normalcy, Resiliency, and “Boston Strong”

Guilt by Association

Much has been made of “Boston Strong,” and I do believe in it. I was awakened by a robo-call from work, announcing that our offices in Waltham and Boston were closed for “security reasons.” Together with my colleagues back home, we rewrote and published the newsletter, and fed the material to our social media channels.

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Social Media Roundup: Avoid These Marketing Mishaps

Associations Now

A few lesson-laden gaffes in today’s Social Media Roundup: Flip the flop. And what about Epicurious’ decision to use the Boston Marathon bombings to promote its content, and an Obamacare advertising campaign by two Colorado nonprofits that featured keg stands, Ryan Gosling, and birth control pills? ht @ evvnt ).