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This includes advocacy, policy development, the development of certification standards, and national or international relationships. This is often done through the work of both staff and members, but with credibility arising from the association acting as an organizational entity.
We’ve heard clients who say that they picked a system that was bigger than their needs because they thought they would use the certification module or the event module or the subscription module, but in the end, it didn’t quite fit. Don’t select for what you think you’d like to do in the future.
We’ve also seen it with certification management systems, where many of the processes are influenced by the need to stay accredited. We often see that with AMS/CRM system selections, where the system has to cope with complex dues calculations that are mandated by the bylaws.
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