Remove Certificate Remove Chicago Remove Marketing Remove Review
article thumbnail

Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Location: Chicago IL. Google doesn’t look kindly on AI-infused content. IYKYK) | by B.

Chicago 259
article thumbnail

Association Brain Food: 3.24.23

Reid All About it

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. CDT – AWTC Chicago Happy Hour (Chicago IL) Join us for our first AWTC happy hour in Chicago. Location: Chicago IL. Association staff retention. Fri 3/24 at 5 p.m.

Revenue 230
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 5.5.23

Reid All About it

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Chicago 206
article thumbnail

Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Location: Chicago IL. Learning business. Membership tiers.

Chicago 200
article thumbnail

Association Brain Food Weekly: 1.10.20

Reid All About it

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Christine Exley and Judd Kessler, Harvard Business Review ). Elise Dopson, Databox ).

LMS 243
article thumbnail

Association Brain Food Weekly: 2.7.20

Reid All About it

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Location: Chicago IL.

Chicago 243
article thumbnail

Association Brain Food Weekly: 1.3.20

Reid All About it

You can start honing your concentration muscle by reviewing these 16 strategies from WBT Systems for finding more time to focus on deep work. Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Location: Chicago IL.

Chicago 259