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You might provide workshops, mentorship programs, industry reports, or interactive courses that fuel growth. One of the best emerging opportunities is online courses. Youll create a structured sequence of courses that guide learners through a specific topic or skill development process.
The report covers all aspects of recruitment, engagement, and retention, plus expanded and new sections on AI, generational issues, workforce development, and membership research. Association SEO course. Now you can see how you measure up against other associations and what’s working for your peers.
Use an association LMS (learning management system) with reporting and analytics features to track key metrics associated with course performance, such as learner progress and course completion. This list should include everything from liking your social media posts to signing up for your eLearning courses. Event attendance.
Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. Member recruitment. AI tools course.
Recruiting awards judges. OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. CDT Various Approaches to Maintenance of Certification (Chicago IL) Maintenance of certification (MOC) is a key component to ensure the integrity of the certification program.
Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. Learn about the five most critical trends that will define professional certification in the coming year giving association leaders the strategic insights they need to stay ahead of the curve. Save $50 with promo code BRAINFOOD.
The Association Artificial Intelligence CertificateCourse teaches the practical use of AI tools for association professionals. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17. . Association AI.
In 2025, members will expect, not just desire, educational resources like certifications, workshops, webinars and courses. For example, a project management association could offer an Agile certification. By providing a mix of on-demand courses, webinars and hands-on workshops, you cater to various learning styles.
AI tools course. During the Association Academys Association Artificial Intelligence CertificateCourse , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. The course meets Thursdays, 1-2pm ET starting May 22. More info/register.
Member recruitment. The answer from Amanda Silberling at TechCrunch is not surprising: of course it is, if you outsource your critical reasoning skills to it. Can you pinpoint your associations competitive advantage(s)? Is AI making us dumb? Snacks This explains why many college graduates are so lost. 1 CAE credit.
Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. For the main course, lasagna my recipe has ground sausage and beef, mushrooms, onions, marinara, pesto ricotta, and a mix of cheesesand tortellini Alfredo. Save $50 with promo code BRAINFOOD. Goodbye LMS.
Membership course. Earn 10 CAE credits at Association Academy’s popular Association Member Growth CertificateCourse. The course meets for ten weeks on Thursdays, 1-2pm ET, except for the first class, which is on Wednesday, July 2. Save $50 with promo code BRAINFOOD. Competitive advantage. 1 CAE credit.
Convincing busy members to take online courses is hard enough, but imagine having to persuade employees to attend optional training programs. Membership course. Earn 10 CAE credits at Association Academy’s popular Association Member Growth CertificateCourse. Save $50 with promo code BRAINFOOD. Learning cohorts.
Membership course. Earn up to 10 CAE credits by attending Association Academys popular Association Member Growth CertificateCourse. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. 1 CAE credit. More info/register.
Read about their sold-out guided exhibit tours, one-day showcase of local startups and service organizations, recruiters row, and AI showcase. Gain insight into the most effective ways to raise awareness of the value of your certification, how to get a return on the investments and ways to provide incremental value to certificants.
In his Wall Street Journal review, Alex Tabarrok calls for voluntary certification, describing licensing as a broken system ripe for reimagining and reform. Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations CertificateCourse at Association Academy. Save $50 with the promo code BRAINFOOD.
Association SEO course. In the SEO for Associations CertificateCourse at Association Academy, learn about Search Engine Optimization (SEO) for association websites, including immediate steps and long-term strategies to attract more website traffic by improving your ranking with Google and other search engines.
It’s easy to talk about the benefits of wrapping social features around more traditional courses and education initiatives but how does it all really work? . Setting up a dynamic , auto-populated community based on users who are engaged in a course is a great way to kick things off. Community Group . C ommunity participation (I.e.
Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee. Let’s dive in to find out.
Whether it’s through continuing education, certificationcourses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. Learning Management System (LMS) / eLearning.
Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members. Support member certification.
When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile? The trick to striking the right balance? Let’s get to it!
Massive Open Online Courses. Associations need three things: people (SMEs, instructional designers, LMS administrators), processes (course development, marketing) and technology (video, left-navigation layout). Of course, all of this is moot if learners aren’t motivated. So what’s a MOOC? What do you think?
Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Expansion of Membership – beyond geographic boundaries.
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. More info/register. 1 CAE credit.
Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learner engagement.
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Let’s not forget that online courses provide an opportunity for members to develop relationships with fellow students. Gain or maintain professional certification (12 percent).
Aptify shares 50 ways to boost member recruitment and retention. Membership course. Association Brain Food readers can earn up to 10 CAE credits with Chris Gloede’s popular live 10-week Association Academy Member Growth CertificateCourse for only $499 with Brain Food promo code ACADEMY (a $50 discount). Membership.
They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. I served it with mashed potatoes, of course, and roasted broccoli. Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board.
Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. You could also try a webinar series , mini-courses, or an online learn-a-skill challenge. They’ve built content partnerships with recruiters and PR agencies.
Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs by supplementing and re-purposing existing content to create new material. Of course, curation is only one of the three Cs of social learning.
The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. There will be good company, lots of laughs, some hands-on practice with graphics and, of course, sharing your work.
Consider adopting modern association management software (AMS) to drive member recruitment. An AMS is an invaluable tool to optimize your operations and boost member recruitment and retention. . Use the results to personalize your approach to member recruitment. Develop education training and certification program.
WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.
With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you. Reminding them of the things they can gain from your association is key!
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. domains, domain name system (DNS) and digital certificates)—in enabling the day-to-day successful operation of their business. Mike Frost, Co-Founder & Global Recruitment Director, Expocast. Guest: Patrick Bontinck.
That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts. Online lectures. Virtual classrooms.
Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.
They’re relatively aware of educational technology—60% have used the internet for some type of personal learning but only 23% have taken an online course. Their interest in learning is low, especially online learning— only 1% of them are aware of online educational resources and only 6% have taken an online course. Digital skills.
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Fridays@4.
Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. – Promoting Online Education & Certification.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
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