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How to Motivate Certification Candidates

WBT Systems

The candidates for your association’s certification programs face the same challenges as CAE candidates: Finding time and money to earn the required continuing education credits. How can you motivate certification candidates and keep them on the credential path? 3 intrinsic drivers that motivate certification candidates.

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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Matt Cameron, managing partner at Sales Ops Central, wrote an excellent guide on how to build a sales ops unit for fast growing companies.

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How To Design a Digital Badge Strategy

WBT Systems

Dramatic changes have occurred in how learning is recognized, accredited and validated. Digital Badges are a part of these changes and are set to make a big impact on education and certification programs in 2017. Diplomas, degrees, certification, and skills quickly lose their relevance and become obsolete. References.

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Association Brain Food: 8.25.23

Reid All About it

While we’re on the topic, Mercury Creative Group explains how to build a brand that attracts and retains younger members. He’s referring to “spellbooks” full of generative AI prompts that encode human expertise and unlock AI’s positive potential. Managers, check in with your people! Marketing to younger generations. Change readiness.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization.

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Association Brain Food Weekly: 11.13.20

Reid All About it

Billhighway discusses the chapter bright spot concept—a CRP need-to-know—and explains how to share the exceptional practices (bright spots) of one chapter with all the rest. Wondering how to move forward with DE&I initiatives beyond the ubiquitous statement? Professionals in Certification Networking Event. 1 CAE credit. .

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How to Get Sign Ups to Show Up

Blue Sky eLearn

To entice registrants to show up live vs. waiting for the replay, offer special bonuses or content for people who are on the live training, such as: A drawing for a gift certificate and/or educational resources (as Blue Sky eLearning does during its monthly educational webinars). Refers to ON24’s 2016 Webinar Benchmarks Report.

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