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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

Montana 351
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Do Your e-Learning Efforts Match Up with Your Members’ Needs and Expectations?

YourMembership

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. Trends in adult learning all point to online learning as preferred choice for continuing education and certification for professionals. Standing pat is no longer an option.

LMS 150
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The Perfect Storm

Spark Consulting

We also share case studies of organizations doing excellent work preparing their audiences for the future of employment: HR Certification Institute. Ohio Society of Certified Public Accountants. Maryland Association of CPAs. National Association of Licensed Practical Nurses.

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Association Brain Food Weekly: 9.11.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Paulina Curto, Senior Marketing Manager at Cvent. Driving Revenue with Contextual Engagement and Marketing. They also present some unique requirements for planners and marketing teams that should be factored into day-of plan.

LMS 329
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Association Brain Food: 2.10.23

Reid All About it

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Member recruitment. Year-round attendee community. CMP credit.

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Why Competitive Analysis Matters More Now

Associations Now

People think that if a sponsor is not renewing, they must be cutting their marketing budget,” Rosenthal says. You might ask those sponsors because my guess is they’re not cutting their marketing budget. They’re cutting you out of their marketing budget.” Sponsors aren’t cutting their marketing budget.

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Association Brain Food Weekly: 8.27.21

Reid All About it

80% of the education offered by the Ohio Society of CPAs (OSCPA) used to be in-person, but the pandemic changed all that, of course. Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place?

Tampa 200