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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

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Association Brain Food Weekly: 4.30.21

Reid All About it

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Why is membership recruitment so important, and how can you use it to grow your association? Host: Marketing General Inc. (Must join Fridays@4 for free first.).

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Association Brain Food Weekly: 2.17.17

Reid All About it

Top Trends in Experiential Marketing for 2017. AENC Charlotte Connection Event (Charlotte NC). Location: Charlotte, NC. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Location: Reston VA.

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Association Brain Food Weekly: 2.17.17

Reid All About it

Top Trends in Experiential Marketing for 2017. AENC Charlotte Connection Event (Charlotte NC). Location: Charlotte, NC. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Location: Reston VA.

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Association Brain Food: 8.19.22

Reid All About it

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Bill West, senior market leader and 25+ year veteran of the assessment industry.

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Association Brain Food Weekly: 6.15.18

Reid All About it

As a result, many colleges are turning their attention to the adult/lifelong learning market—the same market associations serve. Another smarty pants who says GDPR has a silver lining —this time it’s Robert Rose from the Content Marketing Institute. The Modern Event Marketer’s Toolkit. They don’t seem so crazy now.

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Five Ways to Boost Your Microvolunteering Resources

Associations Now

Volunteers can sometimes be difficult to recruit—but asking them the right way helps. It’s essentially the ‘many hands make light work’ approach,” notes Charlotte Muylaert, a marketing leader for Billhighway, in an article on ASAE’s website. Sometimes, it comes down to the right task doled out the right way.