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AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

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Cleveland LMS Content Press Release 267

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Pendo, Founding Member, Chicago Law Partners. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc.

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San Diego Price Strategy Education 370

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JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Last call to participate in Marketing General Inc.’s Host: ASAE.

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DC Washington millennials Chicago 225

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MAY 24, 2024

After a successful April gathering in Alexandria VA, 501Works, PerByte, and Adage Technologies are hosting another Ven-Con for AMS/CRM vendors and consultants in Chicago on Tuesday, June 11. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. 1 CAE credit. More info/register.

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JUNE 30, 2023

Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. Location: Chicago IL. More info/register. More info/register. More info/register.

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Chicago Newsletter Revenue Education 206

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APRIL 19, 2024

If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Education + mentoring. 1 CAE credit. More info/register.

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Associations Now

OCTOBER 16, 2018

A new study says associations are developing better practices for pursuing innovation, but it’s often a top-down effort. Would you call your association innovative? In a survey of 234 association professionals conducted earlier this year, 31 percent said they had begun a formal program geared toward innovation in the last five years.

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Innovation Chicago Survey Team 82

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AUGUST 11, 2023

Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Location: Chicago IL. Caputo, J.D. 1 CAE credit. More info/register.

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Chicago Certificate Marketing Content 195

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NOVEMBER 1, 2024

Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Content marketing.

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Revenue Arlington Education Content 256

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SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Location: Chicago IL. You know I’m all about free. 1 CAE credit.

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Chicago LMS New York Content 37

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OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

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Arlington Revenue Education Strategy 250

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DECEMBER 10, 2021

Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue. Presenters: Katy Lerman, Senior Manager, Membership Marketing & Engagement at the American Academy of Pediatrics. Brianne Wheeler, Director of Marketing at PropFuel.

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Chicago Social Media Education Recruiting 195

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FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. Gain Insight on the Global Association Market (Washington DC). Tue 2/27 at 2 p.m.

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DC Washington LMS Social Media 79

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. Our topic this month is product development.

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Education Tools Newsletter Chicago 195

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

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Chicago Newsletter Mooc Education 200

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MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

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DC Chicago millennials Washington 122

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DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

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Content Strategy Revenue Technology 213

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JULY 12, 2019

Struggling with a limited marketing budget? Mighty Citizen turns 20 this year, and to celebrate they’re giving away $25,000 in free marketing services to one lucky mission-driven organization. Tue 7/16 at 10:00 a.m.* – Innovation & Customer Focus: The Keys to Global Growth . Patrick Dorsey, EVP, Marketing, Impexium.

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Arlington LMS Social Media Chicago 34

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

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Technology Chicago Education System 195

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AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. Guest: Elizabeth Glau, CMP, Product Marketing Manager, Sciensio. Presenter: Myllisa Patterson, Director of Mid-Market Marketing Campaigns, Cvent. CST – Chapter Roundtable in Chicago IL.

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Chicago LMS Washington Tools 37

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OCTOBER 26, 2018

The weekly list of free educational events and resources for the association community… Innovation isn’t about ideas. His advice and insights make this one of the better articles about innovation I’ve read. Army leaders use to bolster resilience can help associations gain a mental edge and drive innovation.

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DC Washington Chicago LMS 34

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APRIL 19, 2019

While listening to speakers and fellow attendees at digitalNow , I kept thinking associations are their own worst enemy when it comes to innovation. This week’s post at WBT Systems resonates with that line of thought: they explore nine barriers to association innovation. Hosts: Billhighway and Mariner Management & Marketing.

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DC Washington Chicago LMS 170

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JULY 6, 2018

Some quick hits before we get to this week’s list of free webinars: If your organization hosts webinars, the American Marketing Association is putting on a best practices webinar on Wednesday, July 11—check it out below. Marketing, Membership and a View of the Digital Future for Associations (Association Chat). Location: Chicago IL.

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Chicago Washington DC Directory 30

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DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. Samuel Scott, The Promotion Fix Columnist, The Drum. – Marketing Automation and AI: How Associations Implement Marketing Automation with AI features for any AMS Solution.

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Blended Learning Revenue Conference Technology 300

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DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Tue 12/5 at 1 p.m.* – Fostering a Culture of Innovation at Your Association. Have you ever wondered how your association’s culture impacts your ability to be innovative? CST – Chapter Roundtable (Chicago). Join the D.C.,

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North Carolina Chicago Washington DC 159

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. AWTC Happy Hour at AMS Fest (Chicago IL) Join AWTC for happy hour at AMS Fest. Location: Chicago IL.

Revenue 206

Revenue Chicago Content Leadership 206

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MAY 5, 2017

Tue 5/9 at 12 p.m.* – Spark Your Innovation Engine. Is your association starting to focus more on innovation? How can you foster a culture of innovation? Hear unique perspectives from a researcher, technology partner and an association on the role of innovation in associations today. Location: Chicago IL.

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Charlotte Raleigh Chicago Leadership 159

Association Navigator

SEPTEMBER 14, 2012

Congratulations to the International Association of Color Manufacturers (IACM) for hosting a great conference this week in Chicago. Early September in Chicago was beautiful and IACM created a great event for color manufacturers and user companies. The Conference also featured recognition of Dr. Joseph Borzelleca.

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Conference Chicago Virginia Innovation 100

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SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Follow his advice for developing a content marketing strategy. CDT – Chapter Roundtable in Chicago IL.

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DC Chicago Washington Video 170

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APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Host: Marketing General Inc. Presenter: Rick Whelan, president, Marketing General Inc. Host: Community IT Innovators.

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DC Washington Revenue Chicago 30

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fridays@4 Speaker: Carolyn Nopar, former Chief Development Officer for the YWCA Metro Chicago and Director of Development & Communications for Family Focus Mon 6/26 at 8 a.m. Event apps. More info/register.

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Metro Strategy Technology Marketing 195

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NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

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DC Washington Innovation Price 150

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SEPTEMBER 29, 2017

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. Marketing automation software is no longer a ‘nice-to-have’ technology.

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Arlington DC Washington Chicago 150

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APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Host: ON24.

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Content Chicago Marketing DC 150

GlowGlobally

MARCH 16, 2010

Market & Biz Plan. « Knowledge Application Gap Still Exists in Some Emerging Markets. Reaching Out To Global Markets Through Meetings & Events » Mar. Where in the World are the Innovators? Categories: Market & Bus Planning. Chicago, New York, USA; Paris, France; Tokyo, Japan).

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Innovation San Francisco Oakland Colorado 60

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SEPTEMBER 7, 2018

Still not sure how inbound marketing could work for your association? Here’s another explanation of how to use inbound marketing for member recruitment. – Brilliant Marketing Advice for Any Association Budget (Association Chat). Guest: Hailey Friedman, Head of Marketing at Improvado.io Sutter Group ). 1 CMP credit.

DC 30

DC Washington Chicago Tools 30

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NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

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Chicago Recruiting Recruitment Video 150