Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

millennials 60

millennials Delaware Social Media Marketing 60

Association Adviser

AUGUST 24, 2016

print, directories, newsletters) that will continue to be part of the association communication mix? I have found that specific promotions are very effective if done as first class mail. I’m not talking about direct bulk mail, but targeted first class mailings about [an association’s] special events, activities and promotions.

Los Angeles 60

Los Angeles millennials Class Video 60

SCD Group

APRIL 1, 2014

While email isn’t dead, one thing is clear: The email newsletter is a dinosaur. Emails that mimic print newsletters of yesteryear are bulky, lumbering and sometimes monstrous in size. These newsletters try to accomplish too much, and in the end, they do very little to drive results.

Marketing 40

Marketing Newsletter Class millennials 40