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Association Brain Food Weekly: 1.29.21

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Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. But we can also use third party data—information put out by governments, public organizations and companies and made available to the public—to enhance our knowledge of our market, and our constituency.

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Association Brain Food Weekly: 1.22.21

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They share ten strategies for motivating members to volunteer and mentally show up for meetings. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. Virtual volunteer fatigue.

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Association Brain Food: 5.24.24

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In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Member engagement.

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Association Brain Food: 12.9.22

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Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

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Association Brain Food Weekly: 11.6.20

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MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Learn how to scale your community for a global market and adopt a better appreciation and mindset when addressing a global audience versus a single regional language approach. Innovation and membership growth.

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Association Brain Food: 6.10.22

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WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. The most obvious content strategy that no one uses: give your blog posts a unifying structure by gathering your content into a curriculum. Marketing Automation: Best Practices.

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Association Brain Food: 7.21.23

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Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

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