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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.

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Surveying to Increase Engagement

Association Adviser

Information collection has become an art form in the modern business world, and it is practiced by organizations in every industry in the form of surveys. As an association, collecting insights through surveys can reveal the best ways to engage with your members.

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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. you guessed it.

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Survey: Spike in Use of AI in Email Marketing 

Associations Now

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices. We’re still in the experimental stage.”

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Association Brain Food: 4.26.24

Reid All About it

Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. Content marketing. Hear about the key criteria for creating content that retains members.

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Don’t Let These Member Communication Culprits Derail Your Association’s Content

Association Adviser

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Another 45 percent report that declining reader engagement comes from too many competing content options.

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Association Brain Food: 9.13.24

Reid All About it

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. James Young at Product Community shares ten revenue-generating product ideas. Learn to create targeted personas in ChatGPT for personalized content and interactions. Product ideas.

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