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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications?

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Big city love from ASAE

Aaron Wolowiec

2021 – Dallas. I’m guessing there will be avid social media engagement, especially on Twitter using #ASAE16 and @ASAEAnnual. At the same time, download the ASAE Programs App to help you connect with your network, keep track of your schedule and engage on social media. 2018 – Chicago. 2019 – Columbus.

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Social Media: Fad Or Revolution 2012

Velvet Chainsaw

Is social media just a fad that will eventually implode? Or is it a revolution in the way we communicate? Here is the slide deck for my recent presentation for the 2012 CSRM Summit in Dallas, TX. Social Media: Fad Or Revolution 2012. How has social media changed the way you work?

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Big city love from ASAE

Aaron Wolowiec

2021 – Dallas. I’m guessing there will be avid social media engagement, especially on Twitter using #ASAE16 and @ASAEAnnual. At the same time, download the ASAE Programs App to help you connect with your network, keep track of your schedule and engage on social media. 2018 – Chicago. 2019 – Columbus.

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Stronger by Association: Communications Audits and Digital Media.

AMR Management Services

Communications Audits and Digital Media Presentations Live from AYP Conference. Steve will also be speaking as part of a panel on digital media strategy on Friday at 2 p.m. Building Community in the Digial Marketplace - What's a Y to Do? Communications Audits and Digital Media Presentati. on Thursday.

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Membership 101: Effective Renewal Cycles

Spark Consulting

And frankly, if you’re not a vital partner in your members’ success, it’s going to be very difficult to convince them otherwise in a series of communications, no matter how persistent and persuasive your messaging or attractive your graphics. Paying up for another year is just the final step. Try a simplified landing page.

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Thursday Buzz: One Way to Respond When Celebrities Criticize

Associations Now

Take a cue from Lindsay Patterson, a senior manager for communications and public relations at the Association of International Certified Professional Accountants, who tells her story on AICPA Insights. Social media across the generations. Your organization needs strong content and social media plans.

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