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Association Brain Food Weekly: 8.9.19

Reid All About it

The most important element in marketing and communications is segmentation, says MemberSuite. More community receptions listed in the schedule. Location: Room Delaware AB, Hyatt, Greater Columbus Convention Center. Join us to hear a discussion on the latest innovations in the association and nonprofit space. 1 CAE credit.

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Behind a Winning “Coolest Thing” Contest

Associations Now

March Madness-style brackets and innovation contests can put a spotlight on a particular industry’s efforts both to legislators and the general public. That’s particularly true in manufacturing, where state organizations in Illinois , Delaware , and elsewhere. More than 90,000 people voted in CMTA’s contest last year.

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Supreme Court Ruling Halts “Forum Shopping” in Patent Suits

Associations Now

The ruling, which came about after Kraft Foods sued TC Heartland LLC in Delaware—despite Heartland’s headquarters being based in Indiana—was closely watched by the business world, particularly in the technology space. One critic of the ruling was the Innovation Alliance, which represents patent owners.