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Association Brain Food Weekly: 8.9.19

Reid All About it

The most important element in marketing and communications is segmentation, says MemberSuite. More community receptions listed in the schedule. Location: Room Delaware AB, Hyatt, Greater Columbus Convention Center. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. 1 CMP credit.

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Reaching Millennials (Gen Y) with Mobile

Association Adviser

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.