Communications Detroit Marketing 
Aaron Wolowiec
AUGUST 10, 2015
Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.
Nonprofit Marketing Guide
JULY 1, 2022
It’s a little early for fireworks, but we still have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Her organization, Detroit Disability Power , requests a donation of any amount (even $1) to access the guide. Start Getting REAL About DEI and Communications.
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Nonprofit Marketing Guide
OCTOBER 24, 2019
When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission. Mission-Focused Communications. So we take shortcuts.
Association Subculture
MARCH 25, 2013
Members" are not "markets" and we should not allow ourselves to re-define humans this way. And now, Detroit. Our beloved Detroit is in danger of losing its soul. There are new ways of doing business, of achieving fiscal stability, of reaching out and communicating effectively with our constituents - members and nonmembers alike.
Aaron Wolowiec
SEPTEMBER 9, 2015
AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. AA: What do you think the biggest membership communications challenges are for today’s association? What’s the old marketing rule — it takes seven touches to make your message resonate? JG: Mobile!
Event Industry News
AUGUST 13, 2019
The presentations and competition will take place on 15 th August 2019 as part of its annual SISO Leadership Conference, being held this year in Detroit from 13 th -15 th August. We can also help incubate, develop and assist in the delivery of products and services to the market.
Nonprofit Marketing Guide
MAY 23, 2019
Example : The upcoming decision by the Supreme Court on whether to allow a citizenship question on the 2020 US Census gave the Community Foundation of Southeast Michigan a perfect opportunity to talk about the importance of the census on its region. Earlier this week, it penned this piece for the Detroit Free Press.
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