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Transcript: Bryon Lake, Goldman Sachs Asset Management’s Chief Transformation Officer

The Big Picture

My, my dad worked at Comerica Bank in Detroit com, Comerica Park, the, you know, the, the Tigers Field is named after Comerica. I go back home to, to Plymouth, Michigan, just outside Detroit. The idea behind Power Shares was they were going to be the non-market cap weighted ETF provider, right? You literally locking up the bank.

New York 144
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New report: Association marketing has a ways to go

Aaron Wolowiec

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 199
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Reinvent What You Do, Not Who You Are

Association Subculture

Members" are not "markets" and we should not allow ourselves to re-define humans this way. And now, Detroit. Our beloved Detroit is in danger of losing its soul. There are new ways of doing business, of achieving fiscal stability, of reaching out and communicating effectively with our constituents - members and nonmembers alike.

Detroit 210
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The new association “normal”

Aaron Wolowiec

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. AA: What do you think the biggest membership communications challenges are for today’s association? What’s the old marketing rule — it takes seven touches to make your message resonate? JG: Mobile!

Detroit 208
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Mixed Links for Nonprofit Communicators – July 1, 2022

Nonprofit Marketing Guide

It’s a little early for fireworks, but we still have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Her organization, Detroit Disability Power , requests a donation of any amount (even $1) to access the guide. Start Getting REAL About DEI and Communications.

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Why Culture Matters When You Go Global

Associations Now

One issue, for instance, involves what she calls implicit communication—the ways we call, email, or simply talk to one another that we tend to take for granted. That point was echoed recently during a discussion about partnerships that ASAE’s International Section Council took part in at the Annual Meeting & Exposition in Detroit.

Detroit 107
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How to Connect Your Communications With Your Mission

Nonprofit Marketing Guide

When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission. Mission-Focused Communications. So we take shortcuts.