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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Build a Marketing Dream Team—Welcome AI

.orgSource

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88
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What is a marketing plan & five steps to write one

Freestone

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Association Brain Food: 6.7.24

Reid All About it

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. The SEO community is buzzing about the internal Google documents leaked to the founder of an SEO software company.

Chicago 259
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What to Consider When Retooling Your Membership Brochure

Associations Now

But choosing what should be included in these documents isn’t easy. Taking a marketing approach helped the American Dental Education Association reach members and prospects. And the reviews coming in are positive: Members have told ADEA that the new document is an easy way to demonstrate the value of the organization.

Education 102
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Tips for Preserving Your eLearning Programs

Blue Sky eLearn

Current Employees – aside from their names, include contact information and their start date. What are the key dates for your department deliverables? ” — Include a guide to finding important files, resources, and anything else that’s documented here in the binder. Support/Help center contact information.

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