What I Learned From @nancylublin About #dataonpurpose
Beth Kanter
JUNE 2, 2015
Their primary communications method is text and that lends itself to templates. Only 150 people came to the event and while it was a great experience, it didn’t recruit new members. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. Million members who are young people.
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