What I Learned From @nancylublin About #dataonpurpose
Beth Kanter
JUNE 2, 2015
Their primary communications method is text and that lends itself to templates. Her team spoke with Food Banks and learned they didn’t need more soup, but non-perishable protein was needed. So, they launched a campaign with “Team Crunchy vs Team Smooth.” They collected thousands and thousands of peanut butter jars.
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