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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more.

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Association Brain Food Weekly: 10.11.19

Reid All About it

10 Online Communication & Fundraising Best Practices for Small NGOs. Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

DC 50
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Association Brain Food: 2.7.25

Reid All About it

Snack pack How to ensure your association’s communications cut through the inbox clutter. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases. Associations, how can you help member employers? 1 CAE credit.

Chicago 275
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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. An expired offer is cousin to inaccurate data, and you should double check to make sure you’re timing your communications accurately to match up with any promos. Marketing Automation: Creepy, or Just Good Customer Service?

Marketing 149
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4 Questions to Help You Choose the Best Stock Photo for Your Content Marketing Campaigns

Higher Logic

Whether they’re opening your email or scrolling through their social media feed, your image should make them pause and take notice. If you plan to use your organization’s logo, make sure you space and size it correctly based on your brand guidelines. Pro Tip: Size your photo for the destination.

Content 153
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Unpacking an Association’s Digital IT Bag

Delcor

In that way, current and prospective members are perusing your website, social media, app, online community, etc., The digital strategy leader is responsible for developing, overseeing, and sharing throughout the organization these digital initiatives: Integrated marketing strategy. Communication strategy.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) The second phase included a complete overhaul of their website.