Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. B2B content marketing predictions and trends for 2019.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 271

Newsletter Certificate Denver Case Study 271

Achieve

SEPTEMBER 5, 2024

In this guide, we’ll explore how you can enhance your association’s online brand and communications to forge deeper relationships with members. Compile member data from applications, surveys, event attendance, and engagement with past online communications. Let’s begin. Identify and target your audience. Analyze member behavior.

Discount 52

Discount Content Social Media Resources 52

Higher Logic

MAY 29, 2020

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library. They strive to invest in ideas that can make a true impact.

Software 130

Software Discount Resources Tools 130

Reid All About it

DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps.

Strategy 276

Strategy Video Technology Innovation 276

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. 1 CAE credit. More info/register. 1 CAE credit. More info/register.

LMS 271

LMS Revenue Education Strategy 271

Higher Logic

FEBRUARY 12, 2019

In our imaginary example, when you started using that new software, wouldn’t you have been happier if you were given a step-by-step approach to success and guided to all the resources you could access for future help and support? For example, at Higher Logic, we have a clear plan established for how customers move through the cycle.

Software 159

Software Process Tools Case Study 159

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Spark Consulting

JULY 5, 2017

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. What does your “welcome to Association XYZ” communication look like?

Case Study 171

Case Study Library Maine Communications 171

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. But the question is: what kind? Member mobile app.

LMS 271

LMS Education Member Engagement Revenue 271

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Procrastination.

Chicago 195

Chicago Certificate Marketing Content 195

WBT Systems

JUNE 26, 2018

Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. For example, if a function you require isn’t available in the current release but is nearing the end of beta testing, you want to give the vendor an opportunity to explain that.

LMS 155

LMS How To Sample Proposal 155

WBT Systems

APRIL 25, 2017

Here are a few strong examples: American Institute of CPAs. EDUCAUSE is a nonprofit association that supports the community of IT leaders and professionals who are committed to advancing higher education. Young Adult Library Services Association. Does all this sound good in theory, but you can’t quite envision how it would work?

LMS 253

LMS Certificate Library Education 253

HighRoad Solution

SEPTEMBER 25, 2020

Your AMS, your CMS, your marketing automation platform, and your email automation platform, just to name a few, all hold critical data. Most applications can communicate with an Application Programming Interface (API). So, for example, your AMS might be connected to a dozen other platforms. What is a data integration platform?

Library 60

Library System Software Marketing 60

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. Event management: Plan, communicate and take registrations for your events. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market.

Tools 139

Tools Software System Library 139

Higher Logic

NOVEMBER 30, 2017

For example, a note signed by your CEO will be seen as more important than one from an entry-level employee. In addition to providing signatures for emails and other communication, executives can: Write blogs. In addition to providing signatures for emails and other communication, executives can: Write blogs. Answer questions.

Team 174

Team Video Content Library 174

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library.

Houston 106

Houston Florida Nashville Library 106

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Higher Logic

SEPTEMBER 21, 2017

Videos can be embedded in your discussion posts or uploaded into your file libraries, but make sure you have a variety of valuable content for people to consume. Everyone knows an online community and website need content, but you’re wasting a lot of time if you create it all from scratch. Marketing Reminders.

Social Media 189

Social Media Video Software Content 189

MemberClicks

SEPTEMBER 27, 2024

For example, a limited-time discount for new members can create urgency and encourage sign-ups, while a discounted group rate can attract entire teams or departments to join your association. For example, offer a discounted rate when members purchase a one-year membership along with a conference pass or professional development course.

Organization 52

Organization Discount Certificate Case Study 52

Higher Logic

OCTOBER 9, 2015

Here are a few reminders of how your community can humanize your organization (trust us – it’s a good thing). By offering the means to communicate with one another and provide unbiased feedback, an organization will see customers and members shift from basic consumers to brand advocates. People like talking to each other.

Organization 120

Organization Library Survey millennials 120

Association Adviser

JUNE 27, 2018

Risk Management content ends up in a searchable digital library that members can access any time. For RIMS, our content ends up in our digital library along with thousands of other pieces. For example, it’s reported that the job market is up, so RIMS sends a reminder that we have a compensation study available for risk professionals.

Content 99

Content Library Social Media Resources 99

Reid All About it

FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. Learn how to plan and execute a video marketing plan for your next event.

Raleigh 150

Raleigh Austin Review Social Media 150

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. Examples of the two pinup options. CONTRIBUTORS.

Marketing 64

Marketing Project Library Kentucky 64

Mariner Management

MARCH 21, 2020

Open a communication channel powered by empathy and accessible 24/7. Many of us have a robust library of online member so be sure to help chapters connect members with what is available. Highlight how the pre and post registration communications can highlight the sponsor. Not communicating isn’t the answer.

Video 87

Video Tips Library Guidelines 87

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. Lastly, make sure to measure your content marketing back to your objective.

Content 64

Content Marketing How To Strategy 64

SilkStart

JANUARY 8, 2018

The right tech systems can help you serve the needs of your members, streamline your operations, and amplify communications. We’re a nonprofit that helps Canadian charities, nonprofits, and libraries use technology more effectively achieve their missions. Unfortunately, many associations has a fraught relationship to technology.

Technology 61

Technology Library Discount Newsletter 61

Higher Logic

DECEMBER 11, 2018

If there are already multiple communities doing what you want to do, figure out a way to make yourself different by courting a different segment of a market or doing something new. Since communities have been around for a while now, you need a way to set yourself apart from market. Slack, Chat, etc.).

Library 153

Library Social Media Resources System 153

MemberClicks

OCTOBER 28, 2022

And ask if your database provider has a library of instructional resources. You likely spend some time marketing to prospective members, but how are you actually nurturing them so that they become members? For example, let’s say you had an event and several prospects registered AND attended. Convert prospects into members.

Discount 52

Discount Library Project Software 52

Delcor

NOVEMBER 1, 2018

For example, don’t exclude important users from requirements discussions , or assign too few people to convert data or test the system. A large project team for a technology project (for example, an LMS, CMS, or AMS implementation) must include: Professional project manager : Staff or consultant. Communication plan.

Project 82

Project Tools Guidelines Team 82

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Associations Now

OCTOBER 9, 2015

Face-to-face communication is important in a business setting because it allows relationships to develop in a way that can’t be achieved by email and telephone conversations. The study—titled “Does the Future Have Room for Face-to-Face Communication?”—surveyed surveyed 779 meeting organizers, attendees, and students. Maintain focus.

Library 40

Library Press Release Michigan Communications 40

Achieve

JANUARY 15, 2020

An AMS offers a library of features that you can take advantage of to further engage your members and retain them as a result. Your site should connect your members to their member portals, where they can access communications and update their contact information. Marketing outreach. Our recommendation? INTEGRATIONS.

Directory 52

Directory Software Social Media Tools 52

Reid All About it

JULY 5, 2024

The appendix includes an extensive library of board training resources from 25 associations. Small-staff membership marketing. Ann Gynn at Content Marketing Institute explains how to deliver curated content to your audience. Tony Rossell of Marketing General Inc. Board stewardship. Content curation. Membership models.

Strategy 265

Strategy Content Communications Tips 265