Beth Kanter

SEPTEMBER 25, 2017

How To Use Microsoft Technology To Supercharge Your Fundraising guest post by Justin Spelhaug, General Manager, Microsoft Philanthropies. With our daily communications, the transparency helps our donors know where we spend money,” according to Ahmed Morabeih, emergency reporting officer for SOS in Syria.

Technology 36

Technology How To Discount Tools 36

Reid All About it

JANUARY 26, 2018

His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”. Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative.

DC 225

DC Washington millennials Chicago 225

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc., The updated white paper looked at data in a number of ways. The first was big data.

Organization 40

Organization Analysis Education Industry 40

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. For more on how to do all that, download the full white paper for free at [link]. Elizabeth Weaver Engel, M.A.,

Case Study 52

Case Study Technology millennials Strategy 52

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. That seems pretty straightforward, but what does it look like in practice?

Team 62

Team Recruiting Recruitment America 62

Reid All About it

DECEMBER 2, 2022

Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. She explains how async communication combats groupthink —what a bonus. Guest: Cynthia Lockrey, Lockrey Communications.

Tips 41

Tips Video Content Marketing 41

Associations Now

MARCH 13, 2014

There are huge audiences out there waiting to read and share your content, but even if you think your post or white paper is the best in the world, you need to consider one vital factor: emotions. Referring to a study by Fractl , a content strategy firm, Seiter cites the top emotions behind viral content: amusement.

millennials 40

millennials Social Media Content Maine 40

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Integrating Online Communications into Your Fundraising Campaign. How to Promote Your Brand with Digital Credentials. CAE credit. More info/register.

North Carolina 34

North Carolina Education Project Communications 34

Slice-Works

MAY 8, 2014

So many of the organizations we talk to want to skip the goals, objectives and strategies and get right to the tactics. The strategic plan helps give you direction in how to create a more phased approach. What we can do is help you put together the marketing mix that is the right strategy for you. Repurpose EVERYTHING!!

Marketing 28

Marketing Social Media Video Content 28

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? As you create a content strategy for your continuing education program, be sure to capitalize on the ample opportunities for your association to succeed and thrive, helping you drive non-dues revenue. You’re not alone!

Learning Management System 81

Learning Management System LMS Revenue System 81

Membership Marketing

NOVEMBER 14, 2011

The book includes 57 tips on how to better serve your customers. 13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.”

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 9, 2012

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. How to Calculate Where your Membership is Headed. ASAE Marketing, Membership & Communications Confer.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 27, 2012

How to Calculate Where your Membership is Headed. ASAE Marketing, Membership & Communications Confer. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). White Paper. (4). ► May.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

How to Calculate Where your Membership is Headed. ASAE Marketing, Membership & Communications Confer. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). White Paper. (4). ► May.

Marketing 40

Marketing Price Survey Recruiting 40

The Hourglass Blog

MARCH 27, 2011

And where should I find inspiration for how to resolve this conundrum? With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." Communication. How to Tell if You Have a Bad Board. About This Blog.

Innovation 40

Innovation millennials Leadership Social Media 40

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. At Strategy+Business, Elizabeth Doty says great teams build a habit of continuously improving their meetings by taking a moment to reflect on the meeting before it’s over.

Chicago 195

Chicago Social Media Education Recruiting 195

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 8, 2012

How to Calculate Where your Membership is Headed. ASAE Marketing, Membership & Communications Confer. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). White Paper. (4). ► May.

Social Media 40

Social Media Marketing Price Survey 40

Beth Kanter

APRIL 1, 2012

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Goodwill has learned from measuring its mobile strategy. Her blog is Contentious.com. Twitter: @agahran.

Resources 28

Resources Conference Tools Sample 28

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Membership Marketing

SEPTEMBER 13, 2010

He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. The next question is what to do with these leads and how to maximize the effectiveness of the conversion system. Please let me know if you would like to talk more about setting up this type of program and how to optimize it. Tony Rossell.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. The problem is that most associations haven't really figured out how to tap in to it. Tony Rossell.

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

APRIL 9, 2010

Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. So how can this pull strategy be deployed? We are effectively implementing a pull strategy through what we call trading content for contact.

Marketing 40

Marketing Recruiting Recruitment Price 40

Association Success

DECEMBER 5, 2019

There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. That’s not even to mention all the social media: LinkedIn, Instagram, Facebook, Twitter and whatever else is next on the horizon for how we all connect with each other. .

Tools 83

Tools Content Strategy Organization 83

Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17).

Marketing 40

Marketing Price Survey Recruiting 40

Slice-Works

FEBRUARY 6, 2014

In this two-part post, we’ll cover how to develop content to attract your audience and keep them with you for the long haul. It probably is fair to say that your prospects approach the decision to purchase whatever your organization offers first by sensing a need for a solution and then by educating themselves about how to resolve it.

Content 28

Content Social Media Marketing Review 28

Membership Marketing

OCTOBER 10, 2011

We talk about free member services and make sure they know how to take advantage of them and ask if they have any questions about their membership. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3).

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

JANUARY 29, 2010

Data-Driven Strategies -- “If there is one phrase that sets remarkable associations apart from their counterparts, it’s ‘data, data, data.’ How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Associations Now. (8).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

AUGUST 10, 2010

What seemed to most positively impact renewals was adding additional communication channels. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17).

Marketing 40

Marketing Price Survey Analysis 40

.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. Hiring a consultant to help you create these profiles is another strategy. The goal might seem obvious.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. Guest: Monica Kang.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Association Adviser

MARCH 31, 2017

Your organization already puts so many resources into selecting the right speakers, bringing in quality industry exhibitors, and encouraging attendees to register that it would be a shame for your marketing and communications staff to overlook additional uses for the new and exciting content that your event produces every year.

Content 60

Content Tips Video Newsletter 60

SCD Group

OCTOBER 4, 2012

Any special communications, outreach, bonuses, and so forth?". I didn’t have a problem with these strategies. First, go to the Content Marketing Institute and sign up for their blogs, white papers and books. Top 5 Roadblocks to Association Content (Marketing) Strategy. Have your strategies changed?

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Associations Now

MARCH 15, 2016

. “If there’s one thing associations do, it’s produce content,” association marketing pro Scott Oser said during a session on marketing and communications on Sunday at ASAE’s 2016 Great Ideas Conference. How do you get this stuff right, so you’re not wasting your time and energy? Advocacy efforts.

Content 40

Content Press Release Analysis Social Media 40

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. You have to be agile enough to change your strategy, approach or messaging quickly.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Leading Learning

APRIL 9, 2020

And yet few learners are ever taught how to learn. But how can we intrinsically motivate others ? For ideas on how to undertake that paradoxical task (and for a deeper understanding of motivation in general), Edward Deci’s Why We Do What We Do: Understanding Self-Motivation is an excellent resource.

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Course Resources Education Process 52